Bharat Agritech is changing Indian agriculture by giving small farmers and rural entrepreneurs affordable machines. These machines, such as cold-press oil mills and mini rice mills, allow people to process crops locally, keep profits in villages, and build small businesses.
Overview
The company, founded in Latur, Maharashtra, makes low-cost, single-phase agri-processing machines. These machines work with simple household power and process crops like oilseeds, rice, and fodder. Bharat Agritech enjoys strong rural trust, with a 4.8-star rating on Justdial and other directories.
Business Model
- Manufacturing & Direct Sales: The company makes oil mills, chaff cutters, shredders, and rice mills. Sales happen through WhatsApp consultations and dealer networks.
- Training & Exhibitions: The Bharat AgriTech Expo and workshops train farmers in using machines. They also educate farmers on finance options, and marketing techniques.
Mission & Vision
The company’s mission is to “empower rural entrepreneurs by turning innovation into successful ventures.” The company’s vision is inline with government of India Atma-Nirbhar Bharat where they help in creating local jobs, reducing migration, and promoting value addition near farms.
Business Opportunities
| Machine | Investment (₹) | Daily Capacity | Gross Margin | Use Case |
|---|---|---|---|---|
| Cold-Press Oil Mill (7.5 kg/hr) | 2.12 L–3.82 L | 60 kg seeds | 30-40% | Peanut, sesame, coconut oil sales |
| Mini Rice Mill (3 HP) | 1.55 L–1.95 L | 150 kg rice | 20-25% | Custom milling for small farmers |
| Cattle-Feed Pelletizer | 2.6 L | 150 kg pellets | 25-35% | Feed supply for local dairies |
Dealers report many buyers recover costs in 6–8 months. Demand for cold-pressed oils grows 15–20% every year, adding to profitability.
Process & Support
- Initial Enquiry: Customers share crop details via WhatsApp. Sales teams suggest machines and ROI calculations.
- Demo: Factory visits or live video walkthroughs build trust in Indian-made machines.
- Installation: Engineers install machines on-site and train operators.
- After-Sales: Spare parts arrive within 72 hours, and videos in regional languages solve common issues.
Impact
Workshops show 30–40% income growth for oil mill owners and a 25% drop in crop losses with rice mills. Women-led groups use smaller machines to launch oil brands, linking with government schemes like Drone Didi.
Success Stories
- Pradeep Gurjar from Kota sells cold-pressed oil to 200 customers and repaid his loan in 7 months.
- Mahesh Belhkar from Ahmednagar added ₹25,000 per month by starting a rice milling service.
- In Indore, 15 women used three pelletizers to supply dairies, hitting 90% utilization in one quarter.
Strengths
- Low-cost machines with single-phase motors suitable for villages.
- Training ecosystem with expos and workshops for knowledge sharing.
- In-house manufacturing reduces imports and keeps prices stable.
- The customer support happens through WhatsApp. The regional videos on YouTube builds strong trust amongst the target audience.
Challenges
- Digital Presence: The website lacks detailed specifications and online ordering.
- Financing: Many buyers struggle with upfront capital. Some srt of credit partnerships or help in generating loans could help.
- After-Sales: Spare part delivery delays occur in Northeast and hilly areas.
How to Get Started
- Check local demand for oil, rice, or feed products.
- One must attend Bharat AgriTech workshops to test machines and learn financing options.
- Apply for subsidies under PM-FME or Agri Infrastructure Fund to cut equipment costs by 15–35%.
- Focus on branding and packaging, such as selling oil in glass bottles with QR traceability.
Key Takeaways
Bharat Agritech helps farmers and entrepreneurs turn crops into profitable products without leaving their villages. Its machines, training, and expos deliver real income growth and rural jobs. To scale further, the firm needs stronger online presence and better financing options.
For entrepreneurs, a Bharat Agritech machine can be the start of a profitable rural business. Validate demand, secure financing, and plan branding to succeed.
Company Details
Office Location:: G -32, Bharat Agritech Old, Teena Oil Mills, Latur MIDC, MIDC, Latur, Maharashtra 413531
Phone Number: +91 942 336 8301
Email ID: bharatagritechsales@gmail.com
