Today I visited it once again and to my surprise it is completely changed. This website was supposed to be meant to send free sms to India. I was surprised to see that it is offering everything under the sun now.
The free sms services are buried way down on the page. A very small percentage of people actually go down on the page towards footer.
Keeping the features/services and other important information pertaining to the website in the bottom of the page shows that these people do not want much registrations from web. They just want to cash on their existing user base.
Instead of concentrating on the core services way2sms is now offering data about latest news, cricket news, movie news (Hindi, Telugu, Tamil, Kannada), online games, radio, stock market updates, mp3 downloads and …
The home page of the website looks more like a blog design. Well, the strategy might be justified by the fact that free sms business has to incur huge costs and to survive you have to generate revenues but at what cost. It is on the way2sms people to decide.
Icing on the cake: On top of the page I saw an ad of mginger (one of their competitor). Dear, there is a competitor filter in google adsense.