Posted by Amitabh Shukla on November 3, 2009 in Web Marketing
We all want our pages to rank well in search engine and in the process try to overdo or under do certain aspects of search engine optimization techniques. These are very small and simple mistakes we do intentionally and unintentionally but end up ranking poorly in search engines. Below is a list to do’s and don’ts for proper search engine optimization:
Title and Meta Tags
- Ignoring the Title Tag
- Duplicate title tags
- Auto generated title tags
- Improper use of Meta Tags or Site without Meta Tags
- Same/similar meta description on more than one pages
Linking Strategy
- Links to and from Bad Sites
- Link Acquisition Speed
- Broken links
- Mismanaged internal link juice
- Exchanging links (if you are not cautious)
- Poor Use of Internal Anchor Text
- Similar Anchor Text
URL Structure
- No Canonical Redirect
- Page Cloaking
- Ignoring URLs
- Bad redirects
- Dynamic URL
Content
- Pseudo Duplicate Content
- Duplicate Content Pages
- Thin Content Pages
- Poorly written of Content
- Content getting buried over time
Design and Usability
- Invisible Text & Links
- Invalid HTML
- Use Crawler Unfriendly Development Methods
- Ignoring Images
- Using framesets
- Picking a Poor Content Management System
- Poor site usability
- Having too much Graphics in your page
- Incorrectly Designed Websites
- alt tags
Keywords
- Stuffing Keywords in the content
- Use of Untargeted Keywords and Phrases
- Focus on more then 2-3 keywords in a page
Others but important elements
- Not Starting Early Enough
- Traffic Generation
- Shadow Domains
- robots.txt oops
- Over-Optimized Pages
- Neglecting a site map
- Not Investing in Site Promotion
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I am founder of paggu.com. I am into search engine optimization, wordpress, design & usability. I would love to hear from startups and could be contacted at > paggu at in dot com.
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