What is Business Acumen?

Posted by on October 3, 2009 in Entrepreneurship

business acumen

Investment plays an important role in business. The entrepreneur has to invest money in order to generate products and thus gain profits. Investments play a vital role in business. Without investments, there is no business.

A businessman or woman usually borrows money from the bank and invests in order to produce products. There is a gestation period when the investment is made and when profits actually pour in. The businessman is taking heavy risk as a lot of money is at stake. He or she is taking a calculated risk and hopes for the best. Merely hoping for the best does not suffice. The entrepreneur has to have a acumen to do the business and take on risks. He or she should be sure of the investments they make. They must not face losses and end up with a business venture that is a total failure.

What is business acumen?
A businessman or woman should be sharp enough to know what to invest and what not to invest. He or she must also know where to invest and how to invest. The money invested should fetch returns in terms of profits, otherwise the whole effort will go waste. After all a lot of money is being invested. Mostly, they have been borrowed and the businessman or woman has to pay it back with interest. Naturally, unless and until he or she makes profit he or she will find it difficult to pay it back.

Why business acumen is essential?
Any individual cannot think of doing business. Only a person who is able to understand the nuances of the market and is able to take risks can undertake business. One must have knack for business. He or she should be able to understand what business is all about, how to face competitors and also how to get maximum returns from the investments made.

The world of business is full of sharks. Everybody is out to get the other person. There is no place for emotions or taking it easy. A person should be full of confidence to find his or her way in this cut-throat competitive world of business.

Business is well paying if it is a successful venture, unlike job which is provides you with limited income. Risks are greater in business. In case of financial loss, one can get completed wiped out. Yet, many like to take on such risks and carry out business as they enjoy it.

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Myspace and other Social Networking Websites

Posted by on October 2, 2009 in Technology

I am sure Alexa is not the most appropriate tool to do this type of analysis. However, their results are fairly accurate when you consider ratings of top 100 websites and that too if they are in the similar domain.

I tried to compare orkut, facebook, twitter and aging myspace.com ratings for last 2 years. Here are the findings:

web20 alexa ranks

2008 was turning point for social networking websites. The process for fall of 2 giants (myspace and orkut) and the rise of two (facebook & twitter) started somewhere in the mid of 2008 which is very evident on the Alexa graph above.

Why Myspace.com is dying?
Myspace is only for Teens:
Myspace is not only restricted for teens but they are primarily geared towards teenage audience. The personal pages at myspace are way too loud, colors very bright, background images used are too big, audio and video too heavy and everything which same people (who created them) would not like once they grow. The users of myspace primarily consist of MTV lovers, teens, school kids etc.

Myspace was sleeping while Facebook was gaining ground:
In the web2.0 era, the company which innovates regularly and is most responsive to change wins. In terms of change and innovation myspace was sleeping throughout 2008. Facebook on the other hand was constantly innovating, changing its interface, introducing applications and other innovative features to appeal and reach larger audience. After they (myspace) realized, it was too late and they started replicating the popular facebook features which was again not taken nicely by its teen audience.

Criminal activity at Myspace further tarnished its image:
There was lot of news about myspace for lots of child predator cases. Myspace tried to remove registered sex offenders and took lot of further cleanup actions but its image among parents took a nosedive by then and a big dent was made.

Spam Filters:
Myspace spam filters were very weak and nothing was done to strengthen it up. The way spam messages had free way annoyed lot of its users.

Tastes of people for social media is changing:
I signed up for twitter in 2007 but never used it as I could not find how it could help me in anything. I thought myspace blogs were cool but things have changed in last 2-3 years. Now I like fast messages more, then long-style communication of myspace blogs.

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Parental Responsibility in Selecting a Career

Posted by on October 2, 2009 in Jobs and Career

parental guidance carrer

Parents in the present times have a major role to play in helping their child decide his or her future career. No doubt, the child has to make his or her own decisions, but timely guidance and mature advice helps them to take on a course of action that would brighten up their future prospects.

Why parent’s advice is required?
Children are often confused as to what they should do. Of course, peer pressure often makes them decide upon a particular career. Yet they need some mature advice as to what is the right course of action. Most young people these days do not like their parents to interfere in their decision-making, yet they do not mind what they have to say about a given situation.

Parental opinion helps them to sort out their confusion. Of course, they are unable to decide which career to choose. Here parents are able to sort out the confusion in their minds by informing them about the positive and negative aspects of a particular career.

Children are always apprehensive about the future- what their life will be if they choose a particular career goal path. Will they enjoy prosperity? Will they face failure? Parents have to show much concern to their worries and try to explain to them that whatever they choose would be for their own good as the decision is their own.

Do children dislike parental interference in career matters?
Despite children wanting their parents to guide them, yet they would like to take their own decisions. They generally do not like to be told what to do. They do seek advice, but the final decision is theirs. They like to be independent of their parents.

In some countries, particularly in the East, parents do a play role in the decision-making process of their children. But in the West, children despise too much parental interference. Nowadays, even in the East, modern cultural trends are curtailing parental involvement in the affairs of their children.

Children do need the support and mature advice of their parents, but yet they hesitate to allow them decide what career they should pursue. They like to undertake something they feel that suits them best. Parental help maybe required to clear up confusion, but only to that extent. Final decision the child makes.

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Orggit.com – Get Organized with Online Filing Cabinet

Posted by on October 1, 2009 in Website Reviews

orggit

Orggit provides instant access to your life’s most important information.

Orggit is a comprehensive personal document management solution. Divided into four distinct sections (Wallet, Medical, Accounts and Codes, Filing Cabinet), Orggit allows users to have a place to securely store all of their life’s most important information, with access to it anytime they have internet connection. Orggit also have an iPhone application that makes accessing this information even easier when the user is not near a computer.

Why this startup is unique?: Orggit is unique because of their comprehensive solution. Many document management products out there right now only allow you to store one aspect (i.e. only medical, passwords, wallet information). Orggit, however, allows you to store ALL your information in one secure place.

Founder: Thania Panopoulos (CEO) is a marketing and sales executive with experience in the financial services, technology and retail industries, holds a BA from Boston College and an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University.

URL: www.orggit.com

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Why WIN? – The Motive behind Winning

Posted by on September 29, 2009 in Getting into Roots

winnerWe all want to win. Whether it be a game or at work place we work hard in order to defeat others and thus be winner. The urge to win makes us strive harder than usual. Not all win, but some do, perhaps the will and determination to win makes it easier to reach the set targets and goals.

Reaching the finish line is tough. It requires much effort. The desire and will to attain heights needs to be there. One must feel a winner.

But the question that arises is why win?

The motive behind winning
Being a winner makes one feel good. He or she is on the top of the world. Whatever one undertakes, one would like to excel in it. No one wants to lag behind. To win over others makes one feel triumphant and victorious.

If one loses out then demoralization sets in. In case, one wins then one’s confidence levels go up. One feels more energetic to do things. In fact, one feels like taking on more challenges in life as one feels that one can be a winner.

Benefits of being a winner

A competitor would like to win. Whatever challenges he or she takes on one must be complete it successfully.

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Can poverty be eradicated completely?

Posted by on September 29, 2009 in World Economy

The world is not all that perfect. Economic disparities exist among nations. Many countries are poor. People are living in abject poverty. Countries like India and Pakistan are unable to feed their population. Many suffer from malnutrition and disease. Why is this so?

Why does poverty exist?
Poverty is indeed a curse. People suffering from it are unable to meet their basic needs of food, clothing and shelter as well as medical help. They experience hunger and are unable to change their circumstances as they remain in a vicious cycle which is difficult to be undone.

Lopsided economic development within a country and neglect of dealing with economic backwardness has led to poverty. Over population is another cause. Several developing and under developed countries do not pursue economic policies rigorously to eradicate poverty.

How can poverty be tackled?

Why is poverty a curse?
Poverty is a curse as many people are poor and are unable to meet both their ends. They are unable to survive even on bare minimum. Many people remain hungry as they are food needs are not met. Their purchasing power is nil and they cannot purchase food, shelter and clothing.

Malnutrition is very common among the masses and disease spreads quickly. Medical facilities are almost nil or not up to the standard. Most children are deprived of education and are forced to work in appalling conditions. Unemployment results in poverty. Work opportunities are minimal. Daily wager earners do not find work.

Poverty restricts the growth of the individual. He or she who is living in abject poverty cannot contribute to the society in any way. He or she is a burden on society. It is not his fault though. The respective Government has failed to provide adequate facilities for his mental and physical growth.

Much needs to be done by the respective Governments to eradicate poverty. The progress of a country depends upon what comforts are provided by the respective Governments to their people. Poverty can be completely eradicated in case the right economic measures are adopted.

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How to Choose a Career?

Posted by on September 25, 2009 in Jobs and Career

howtojobsSome people know what they want to be from as young as 5 years of age. However, most people still do not know what they want to do in life even after a few years of working. Therefore, learning how to choose a career is not only for high school students or those in college. Some professionals decide to change careers simply because they do not like the job they currently have. This mostly happens because you took on a job not because you like it or enjoy it but because you need the money. After about five or ten years, you realize that you hate your job and it is not what you want to do until you retire. In this case, getting career guidance is very important.

First step in choosing a career is by understanding yourself. This will help you realize what you enjoy doing and if you can make money doing it. The best way to do this is taking a personality test. These tests are available on almost all career-oriented websites on the internet for free. It is also important to understand your values and know what you are willing to do and what you consider morally or professionally wrong. If there are certain aspects of your job that you do not like, you are more likely than not in the wrong career. Another way to do this is establishing your hobbies and what you do during your free time. Hobbies such as painting, throwing parties, writing or singing can easily be incorporated into a career by taking design lessons, becoming an event planner, an author or an entertainer respectively.

If you have sources such as a career guidance counselor or a career center, it would be the best place to start. If not, visiting career websites can also make the process easier. If possible, apply for internships or volunteer in a profession that appeals you. You can shadow a professional in that industry and decide if that is the career path for you. This should last about a month or two and you will understand what a day-to-day life would be in that industry.

Another tip in choosing your career is learning universal skills such as writing, typing and computer skills among others. When you study something that leads to just one career, then you have closed all other opportunities for changing your career in the future. Therefore, before embarking on a specific college degree (like medicine or law), ensure that that is what you want to do for the rest of your professional life. Choosing a career is important because most of our lives are spent at work. Therefore, incorporating our interests and hobbies into our careers can result in the best jobs we can hold.

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Cultivating the Art of Persuasiveness

Posted by on September 25, 2009 in Personality Development

Persuading a person to do a particular thing or action is called persuasiveness. It is an art by itself. It is not easy to make someone do a particular thing, unless and until he or she wants to do it himself or herself. Most people do not like to be told what they should do or not do. They prefer to make their own decisions.

Certain professions like salesman or woman require persuasive skills they need to encourage the customer to take interest in their products and to buy them. In fact, even children often have to be persuaded by their parents to do a particular thing. The parents tend to cajole them

One has to cultivate the skill of persuasiveness. How does one do it?

How to be persuasive? – Cultivating the Art of Persuasiveness

Being persuasive requires patience and the desire to reach one’s set targets. One has to be confident and be pleasant while trying to convince another person about a particular thing.

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Traditional career vs. Non traditional career for Women

Posted by on September 24, 2009 in Jobs and Career

women jobsCareer is a must these days. With growing inflation, even women have entered the job market. They are now competing with men. Earlier, women were confined to traditional roles such as housewives but now they also want to contribute to the family budget. The only hassle is that women in the job market have often been confined to undertake traditional jobs rather than being allowed to undertake challenging jobs that men usually take up.

Why women are usually confined to traditional jobs?
Men usually feel that women can handle less strenuous jobs such as those of a secretary or a nurse. The opinion they have of women is that that they are well suited for jobs which involve care, compassion and also less intellectual and physical exercise.

Women also preferred jobs that were easy to perform and were desk-oriented. They had children to look after and a home to take care, so naturally they would like a “light” job. They never objected to what men had to say about their capacity to work outside as they themselves felt they were suited for “feminine” oriented jobs. What is the scene like now?

Why present day woman prefer non-traditional jobs?
Women no prefer to take up the same challenges as men in the work arena. They feel there are physically and intellectually capable in taking on work responsibilities that men can handle. They are on par with men, and are not inferior to them.

The non-traditional jobs that women have are now taking on are such as police officers, armed services officers, astronauts etc. These are jobs which require one to take risks and are physically and intellectually demanding.

The difference between traditional and non-traditional jobs
Non-traditional jobs definitely are more paying and have better benefits than ordinary routine stereo-typed jobs. They provide much job satisfaction and require specialized skills.

Traditional jobs are easy to perform and less paying. They, perhaps, are not so interesting. They are mundane and routinely performed. Some of the jobs do not require highly specialized skills.

Non-traditional jobs are preferred by women these days. Even men have accepted women in these jobs. Traditional jobs are there no doubt for additional income for women, but perhaps are less appealing as women want to pursue careers.

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How to Optimize your Title Tag/Element? – Seo Title Optimization

Posted by on September 21, 2009 in Web Marketing

Title Element or Title Tag whichever way you call it – Title Tag is one of the most important element in optimization of a webpage. Title tag becomes even more important if you are optimizing the webpage for Google/Yahoo/Bing.

<head>
<title> Your title tag/Element </title>
</head>

Title tag is short 60-100 character ad copy of a webpage. You have to use title tag in order to sell your webpage to search engines and users where former is more important. Select the most important keyword phrases for your title tag where it explains the content of the webpage and brings traffic from search engines.

How many characters should be there in the title tag?
Believe me, this is one of the most common question asked in the SEO interviews (entry level :)). I would say that there is no limit to that. 60 – 70 characters is what you could mention as it is the number of characters Google displays in their search results. But, once again let me tell you that this is not the rule. However, the rule is that you should have a title which explains your webpage with collection of 2-3 most important keyword phrases.

How to write a title tag?
There are several ways in which one could write a title tag. One of the most popular of them is using pipe-sign. For example:

Primary Keyword | Secondary Keyword 1 | Secondary Keyword 2

I am personally not a very big fan of this method. The other methods seos follow are:

  1. Primary Keyword: Secondary Keyword 1, Secondary Keyword 2
  2. Primary Keyword < Secondary Keyword 1 , Secondary Keyword 2
  3. Primary Keyword, Secondary Keyword 1, Secondary Keyword 2
  4. Primary Keyword | Secondary Keyword 1 , Secondary Keyword 2
  5. Primary Keyword – Secondary Keyword 1, Secondary Keyword 2
  6. Primary Keyword – Secondary Keyword 1 – Secondary Keyword 2

My personal favorite is number 5 and 6. The most important factor which is often ignored while writing a title tag is that it should be clickable. The title tag should be designed while keeping click behavior of the users in mind.

How many keywords one could have?
In my opinion 2 keywords in title is great but 3 is doable and 4 is a no no..

Should I include brand name?
I think you should do that only if you are amazon.com.

Can I use same keyword twice?
Once again there is no rule for that. In my opinion only use if it is necessary. Remember, frame a title tag which is easy to read.

Do not forget to consider these points before you plan to start your title tag optimization:

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