Posted by Amitabh Shukla on August 13, 2009 in Getting into Roots
Mall Culture in India during RecessionMall culture is a new phenomenon in the India market scenario. Growing Westernization and the entry of multi-nationals has brought in the concept of consumerism. The IT industry has provided young people with fantastic pay packages, which they would like to spend on purchasing goods. Where else they would go, but to the malls.
In the United States malls dominate the shopping scenario. Customers spend hours browsing through them and purchasing goods. In fact, many spend their past time in these malls. Lonely people also find them a nice place to spend time.
The US is a consumer society and India is also fast becoming one. Spending money lavishly is the culture now. But what with the recession on? Can the regular visitor now spend as he or she pleases. Lay-offs and reduction in salaries have become the common feature now. Naturally, incomes have come down and these mall-goers have less money to spend. How does one perceive the mall culture scenario during recession?
Recession a set back to Mall Culture in India
Of course, the mall culture is to stay. Once the IT industry picks up again, the malls will be brimming with people again. No doubt, now perhaps, customers would be bit more cautious about spending.
Copyright © 2009 Paggu.com All Rights Reserved
