Posted by Amitabh Shukla on October 27, 2008 in Getting into Roots
Can Google remain immune to global financial crisis?Will Google be immune from the current global financial crisis which is considered as the worst since the Great Depression? Will “advertiser of last resort” be financially viable to the cash crunch advertisers, who are taking all steps to save their last penny.
Let us see some of the latest news that is going to throw some light on the present situation:
In the beginning of the crisis it seemed that online ad spending might not be affected as advertisers would prefer online advertising then newspapers, television or radio. Looking at the present state of affairs it does not seems true. The financial crisis is so unpredictable that nothing can be said for sure. It will be foolish to say that some companies might not be affected by it. In reality some will be affected more and some less but the pain of the crisis will be felt by all. Google is going to be in the later category.
Companies cannot stop advertising altogether in spite of the financial mess they are in. More and more advertisers would rather shift their spending online where they can have a complete control over the spending and conversions. Google’s text ads is targeted, relevant and overall could be measured which is why it will be their favorite choice.
One advertising medium that is likely to be hit hard due to present financial crisis is ads used for the branding purposes. This might include banner, video, interstitials, popups ads where conversions is hard to measure.
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10/29/2008 at 6:13 am
how about the mobile ad spending? The ads that go in SMS..
12/01/2009 at 11:26 pm
A career in financial planning is still lucrative despite the worldwide financial crunch. As long as money is used in our economy financial planners will be needed. You have to pay your dues to become a financial planner but once you pass the test and prove your mettle, you can expect a handsome return for your efforts.