Posted on November 1, 2009 in Web Marketing with 2 Comments
There is a general notion towards page segmentation. For most search engines, this has been done mainly to reduce levels of noise in a page. In other words, page segmentation is a study technique devised by search engines to calculate the importance or relevance of a page to the web. Noise levels are calculated based [...]
Posted on October 31, 2009 in Web Marketing with No Comments
Hilltop Google Algorithm Update: These are algorithms that are used by Google. Hilltop involves creating ways where search engines can use professional content to ensure calculate the relevance of content to a site. This professional paper is referred to as an expert document and it links to many different sources that have related content but [...]
Posted on October 30, 2009 in Web Marketing with 1 Comment
LSA is an acronym for latent semantic analysis and LSI for latent semantic indexing. LSA is a system and hypothesis used to extract and represent the contextual meaning of a number of words based on a larger quantity of words. This determines the relevance of a paragraph or sentence to the rest of the content. [...]
Posted on October 15, 2009 in Web Marketing with 1 Comment
The most important part of search engine optimization is fine tuning of on page factors. Below are some of the top on page search engine optimization factors which cannot be ignored. Do check if you are missing something while optimizing your web pages: Page Title Element Page Name (url) Keyword prominence Keyword proximity Keyword density [...]
Posted on September 21, 2009 in Web Marketing with 3 Comments
Title Element or Title Tag whichever way you call it – Title Tag is one of the most important element in optimization of a webpage. Title tag becomes even more important if you are optimizing the webpage for Google/Yahoo/Bing. <head> <title> Your title tag/Element </title> </head> Title tag is short 60-100 character ad copy of [...]
Posted on September 18, 2009 in Web Marketing with No Comments
If you study the behavior pattern of the majority of high-tech marketers you will get to know that direct marketing is used as a great medium to generate leads and not sales. The marketing managers have realized that selling product is quite difficult through mails. The success behind any lead generation program rests on the [...]
Posted on October 21, 2008 in Web Marketing with 2 Comments
Homepage is the most important area of a website. The primary task of a home page should be: Introduction Announcements Navigation Benefits and Offers Even if users are landing on inner pages from search engine or external links, they turn to homepage to know what the website does. Homepage is also one of the most [...]
Posted on July 11, 2008 in Web Marketing with 1 Comment
Let us have a look at some of the major factors which are essential for web writing: Topic Selection: Spend time on research Touch every corner of a subject. Thinking about users while selecting keywords. If users are coming to a website for certain topic then he must be provided other related articles for his [...]
Posted on July 10, 2008 in Web Marketing with No Comments
Pay Per Click Advertising is one way of getting visitors to your website. But it is risky: because even after spending a fortune, generating many visits, you may end up with nothing. Pay Per Click Advertising provides some general strategies and examples of what it does to your website, and what it does not do. [...]
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