Posted on January 6, 2010 in Web Marketing with 1 Comment
PageRank is defined as a numeric value used by Google to show the value a page has on the internet. According to Google, all pages that have links to other pages are a benefit to that other page. If visitors go to a certain site from one particular page, then that page is ranked very [...]
Posted on November 7, 2009 in Web Marketing with 2 Comments
Although not many people know this, there is a difference between SEO and SEM. Contrary to belief, they are not two words portraying the same message. Search Engine Optimization can be classified under the larger category referred to as Search Engine Marketing. SEO requires content providers to deal with titles, meta tags, html coding as [...]
Posted on November 7, 2009 in Web Marketing with No Comments
Phrase based indexing and retrieval is a system designed by Google to retrieve information by using phrases to list, rank, define and search documents on the internet. It looks at how the phrases are used on the internet and determines whether they are good or valid phrases to be on the web. This system also [...]
Posted on November 4, 2009 in Web Marketing with 1 Comment
Many people have turned to online marketing to make money. One of the fastest growing ways they are doing this is by creating blog pages and making money out of them. However, some people are not making quite as much as they would like and are in search of techniques they can employ to ensure [...]
Posted on November 3, 2009 in Web Marketing with No Comments
We all want our pages to rank well in search engine and in the process try to overdo or under do certain aspects of search engine optimization techniques. These are very small and simple mistakes we do intentionally and unintentionally but end up ranking poorly in search engines. Below is a list to do’s and [...]
Posted on November 1, 2009 in Web Marketing with 2 Comments
There is a general notion towards page segmentation. For most search engines, this has been done mainly to reduce levels of noise in a page. In other words, page segmentation is a study technique devised by search engines to calculate the importance or relevance of a page to the web. Noise levels are calculated based [...]
Posted on October 31, 2009 in Web Marketing with No Comments
Hilltop Google Algorithm Update:
These are algorithms that are used by Google. Hilltop involves creating ways where search engines can use professional content to ensure calculate the relevance of content to a site. This professional paper is referred to as an expert document and it links to many different sources that have related content but is [...]
Posted on October 30, 2009 in Web Marketing with 1 Comment
LSA is an acronym for latent semantic analysis and LSI for latent semantic indexing. LSA is a system and hypothesis used to extract and represent the contextual meaning of a number of words based on a larger quantity of words. This determines the relevance of a paragraph or sentence to the rest of the content. [...]
Posted on October 15, 2009 in Web Marketing with 1 Comment
The most important part of search engine optimization is fine tuning of on page factors. Below are some of the top on page search engine optimization factors which cannot be ignored. Do check if you are missing something while optimizing your web pages:
Page Title Element
Page Name (url)
Keyword prominence
Keyword proximity
Keyword density
Location of Keywords on the Page [...]
Posted on September 21, 2009 in Web Marketing with 3 Comments
Title Element or Title Tag whichever way you call it – Title Tag is one of the most important element in optimization of a webpage. Title tag becomes even more important if you are optimizing the webpage for Google/Yahoo/Bing.
<head>
<title> Your title tag/Element </title>
</head>
Title tag is short 60-100 character ad copy of a webpage. You [...]
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