Web Marketing

SEO as Marketing Strategy

Search engine optimization is an effective marketing strategy but not ‘The marketing strategy’ as some Internet marketers have begun to sell it as. This simply means that SEO is effective and there’s no doubt about that, but it is never something that you could solely focus on as your marketing […]


Importance of Internal Links – Do you Care for Them

When search engines crawl through your website, they are not only trying to find new or updated pages but are also trying to figure our as to what the pages are all about. Internal links or the links from one page to other in the same website gives them this […]


How Can You Benefit From Local Seo

Local search engine optimization is looked upon in all likelihood the most flourishing techniques to get targeted visitors to your business in your region. Raising your top-ranking for localized web search keywords is very easy if you apply some of these local search engine optimization maneuvers. One scheme to get […]


Patience is the key to success in SEO game

SEO is hard job and is not a formula that should be taken lightly at all. Among the momentous issues with this is that although you’ve been assured that it’s going to take years for it to work effectively, I can assume that you are going to still anticipate that […]


Google PageRank Algorithm

PageRank is defined as a numeric value used by Google to show the value a page has on the internet. According to Google, all pages that have links to other pages are a benefit to that other page. If visitors go to a certain site from one particular page, then […]


Difference between SEO and SEM

Difference between SEO and SEM

Although not many people know this, there is a difference between SEO and SEM. Contrary to belief, they are not two words portraying the same message. Search Engine Optimization can be classified under the larger category referred to as Search Engine Marketing. SEO requires content providers to deal with titles, […]


What is Phrase Based Indexing and Retrieval and What Roles Does It Play?

Phrase based indexing and retrieval is a system designed by Google to retrieve information by using phrases to list, rank, define and search documents on the internet. It looks at how the phrases are used on the internet and determines whether they are good or valid phrases to be on […]


How to Make Money Blogging?

How to Make Money Blogging?

Many people have turned to online marketing to make money. One of the fastest growing ways they are doing this is by creating blog pages and making money out of them. However, some people are not making quite as much as they would like and are in search of techniques […]


Top 40 Most Common SEO Mistakes to Avoid

We all want our pages to rank well in search engine and in the process try to overdo or under do certain aspects of search engine optimization techniques. These are very small and simple mistakes we do intentionally and unintentionally but end up ranking poorly in search engines. Below is […]


What is Page Segmentation?

There is a general notion towards page segmentation. For most search engines, this has been done mainly to reduce levels of noise in a page. In other words, page segmentation is a study technique devised by search engines to calculate the importance or relevance of a page to the web. […]