Author Archive

Entrepreneurship

Posted on January 25, 2009 in Entrepreneurship with 1 Comment

By definition, entrepreneurship is the practice of starting a new business/venture or reviving an existing organization. Entrepreneurial actions vary depending on the nature of business. Entrepreneurs seek funding from venture capitalists and NGOs. Usually, such investors expect higher returns on their investments. The very reason they invested in the venture of a greenhorn is because [...]

State of the Mobile Web in India – September 2008

Posted on November 8, 2008 in News with No Comments

Top 10 sites are beginning to stabilize in India when it comes to mobile websites. In the last month’s mobile web ranking report we saw 1 change. This month there was a change but only in terms of ranking. Gmail went up to 3 from 4th place where as Yahoo slipped from number 3 to [...]

Can Google remain immune to global financial crisis?

Posted on October 27, 2008 in Getting into Roots with 2 Comments

Will Google be immune from the current global financial crisis which is considered as the worst since the Great Depression? Will “advertiser of last resort” be financially viable to the cash crunch advertisers, who are taking all steps to save their last penny.
Let us see some of the latest news that is going to throw [...]

Picsquare.com: The website review

Posted on October 26, 2008 in Website Reviews with 1 Comment

Picsquare is a website through which one could:

Share Photos between friends on net
Order prints online and get them delivered anywhere in India

The above 2 functions could be done through this website. All you have to do is to register (Small Form), upload photos, share with friends or send prints in India.
About:
Picsquare is headquartered in Bangalore. [...]

Basics of HomePage Design

Posted on October 21, 2008 in Web Marketing with 2 Comments

Homepage is the most important area of a website. The primary task of a home page should be:

Introduction
Announcements
Navigation
Benefits and Offers

Even if users are landing on inner pages from search engine or external links, they turn to homepage to know what the website does. Homepage is also one of the most visited areas of a [...]

Latest Updates in Mobile Advertising

Posted on October 18, 2008 in News with 1 Comment

SMS GupShup, one of the leading mobile community platforms in India from Webaroo has received $11 million investment from Helion Ventures and Charles River Ventures. SMS GupShup provides free SMS/SMS based group service.
Myxer to offers $5 Million In Advertising completely free. Well, almost: Mobile content based website Myxer is going to launch a program under [...]

Vakow.com – Brief Website Review

Posted on October 18, 2008 in Website Reviews with 2 Comments

How I got here:
I got the address of this website from hotteststartups.in. While I am writing this post, vakow.com is ranked 6th on hotteststartups. Impressive!
First Impression:
I had a look at the title of the page. “SMS Blogging & Sharing – Vakow!”. So that means I could signup on this website, have my message posted in [...]

Mobile advertising – The Potential and the Opportunity

Posted on October 14, 2008 in Getting into Roots with 2 Comments

Advertiser wants precisely targeted audience
Mobile advertising is going to move beyond text and content. In fact the real potential of mobile advertising could be seen once rich media is available on it. Media like video and TV is going to provide better user experience in personalized environment hence better impact advertisements. After all mobile phone [...]

Mobile SMS Advertising in India

Posted on October 13, 2008 in Getting into Roots with 1 Comment

Any phone that exists in India is capable of sending and receiving SMS text messages.
According to the latest report published by trai.gov.in, subscriber base for year 2007 and 2008 is as below:

A total of 9.16 million wireless subscribers were added in the month of August 2008 taking the total subscriber figure to 305.24 million. [...]

Web on Mobile or PC – It is all Same

Posted on October 12, 2008 in Getting into Roots with No Comments

It is becoming clear with the latest “State of the Mobile Web” report from Opera.com that web on mobile or PC is all same. People are accessing web from their mobile in the same way as they browse web from their PC. Trends from the report of last 5 months show that web usage is [...]